About

Pekka is a photographer based in southern Finland, specializing in cinematic-style commercial and lifestyle photography for a diverse range of clients. With a background in marketing, he brings a unique perspective that allows him to understand his clients' needs.

Pekka is always on the move, often found in a window seat of an airplane, traveling to new destinations to capture stunning visuals. His keen eye for detail and ability to seamlessly blend creativity with strategy make him a great fit for both brands and individuals.

Whether it’s a dynamic commercial shoot or an intimate lifestyle session, Pekka approaches each project with unwavering enthusiasm and dedication. He thrives on collaborating with other creatives, believing that the best work emerges from shared ideas and mutual inspiration. For Pekka, photography is more than just creating images—it's about building connections and bringing a shared vision to life.

Passport in hand, Pekka is ready to travel and open for work.

Selected clients

Land Rover / Finnair / Metsä Group / Fjällräven / ICOS RI / Formal Friday / Visit Finland / Google / Sartorial Finn / Unibet / Sami Välimäki / Viafin / Turismo Asturias

  • ICOS

    At ICOS European Research Infrastructure, we have had an extensive collaboration with Pekka during several years and we have been extremely pleased with his work. He is a very talented photographer and videographer, and he has a special talent for creating the most amazing drone footage. At ICOS, we have enjoyed working closely with Pekka - he is ambitious, trustworthy and cooperative. He is always willing to go an extra mile for the best end result. Pekka is a very pleasant person to work closely with and I can truly recommend him for similar projects.

  • Metsä Board

    Working with Pekka went really well. The request for a quote was answered fast and the filming was done quickly and with high quality. The pictures and video are absolutely first class, and especially the pictures got a lot of positive feedback among our staff.

  • Land Rover Finland

    The cooperation with Sartorial Finn (Johan) and Pekka, was really smooth. From the initial discussions to the completion of the project. The communication was excellent and as a customer we could be sure that the purpose of the partnership and the briefing was fully internalized. As a customer, we were well informed about the progress of the plan and before the event we were given a walkthrough of the production. The finished, published content was really stylish, just right for the spirit of the Range Rover. We were very satisfied with this cooperation.

  • Bowa Legal

    Working with Pekka was easy and flexible. Pekka managed to take photos of our office staff that convey the right kind of atmosphere. None of us likes to be comfortable in front of the camera, which is why we considered Pekka's work with us to be particularly successful.

  • Wolt

    Working with Pekka went effortlessly! We communicated the whole project remotely and Pekka understood our vision and executed it perfectly.

The origin story

Pekka's journey into photography began at the age of 15 when he stumbled upon his father's old film camera, sparking an interest during a time long before smartphones. However, Pekka quickly realized that his dad's fully automatic camera wouldn't teach him much about the fundamentals of photography. Eager to learn more, he took the camera to a friend's house, where his friend's father, a former photographer who ran a camera shop, offered him invaluable guidance.

His friend's father generously lent him one of his manual film cameras and taught him the basics of camera settings. Armed with this new knowledge, Pekka set out to experiment, capturing a variety of subjects. One of his earliest shots, an image of an apple tree in his garden, marked the beginning of his passion for photography.

In high school, some of Pekka's friends owned digital cameras (SLRs), and he often borrowed them for spontaneous photo sessions. The art class at his high school also had a camera that he could use, thanks to a supportive art teacher who encouraged creative exploration. Pekka particularly enjoyed photographing activities like snowboarding and skateboarding.

For his 16th birthday, Pekka received a Canon Eos 350D from his parents—a semi-professional camera that quickly became his constant companion. He began photographing everything, from hanging out with friends and strolling through his hometown to birthday parties and family gatherings. His passion extended to capturing snowboarding and skateboarding, inspired by the magazines and films he admired. Documenting a vibrant group of snowboarders in his hometown, Pekka eventually landed his first paid gig, photographing a snowboarding competition in 2008. As he received more invitations to cover snowboarding events across Finland, Pekka encountered challenges with payment delays due to not having a formal business. In the summer of 2009, at the age of 20, he established his own company.

The final push toward a career in photography came when Pekka traveled to New Zealand in 2009. The jaw-dropping beauty of the landscapes he captured there convinced him to fully commit to photography once he completed his marketing studies at university.

Today, Pekka is a full-time freelance photographer specializing in cinematic-style commercial and lifestyle photography. His background in marketing provides him with a unique perspective, enabling him to understand and meet the needs of his clients.